Design system · Version 1.0

Marlow
& Reeve

Fine finishing for kitchens, millwork and walls. A visual system built to feel the way a hand-rubbed lacquer feels: quiet, deep, and obviously done properly.

DisciplineResidential painting
PositioningSpecification-grade
ToneQuiet confidence
BottleSignature · #33423A
Sheen
Semi-gloss
Principles

Let the finish do the talking.

Three rules govern every decision below. When a layout, colour or line of copy is in doubt, check it against these.

Depth over decoration

A good coat has depth, not ornament. Surfaces are flat and matte; the only shine lives on the things you can press. No gradients for their own sake, no drop shadows on text, no filigree.

Specify, don't sell

Our clients read spec sheets and hire architects. We name products, sheens and processes plainly. Precision reads as luxury; adjectives read as marketing.

Room to breathe

Generous margins and one idea per screen. The eye should rest the way it rests in a well-painted room: nothing pulling at it, everything resolved.

Colour

Six colours from the tin.

Every colour is one we would actually put on a wall or a cabinet door. Chalk and Putty do the quiet work. Bottle is the brand. Brass and Setting Plaster are used the way hardware is used: sparingly, and only where a hand will land.

Chalk
#EFECE6 · Matte
Page and app background. The wall everything hangs on.
Putty
#CFC7B9 · Matte
Hairline rules, borders, disabled states, muted fills.
Setting Plaster
#D9BBA9 · Eggshell
Warm secondary surface. Spacing scale, soft callouts, editorial panels.
Bottle
#33423A · Semi-gloss
Signature. Primary buttons, links, hero moments, cabinetry references.
Ink
#1D201E · Matte
All body and display text. Dark panels such as the estimate block.
Brass
#A88A56 · Satin
Hardware accents only: focus rings, ghost-button underlines, the eyebrow tick.
Ink on Chalk · 15.1 : 1 AAA
Chalk on Bottle · 9.6 : 1 AAA
Chalk on Ink · 15.1 : 1 AAA
Brass on Chalk · 3.0 : 1 large text only
Sheen

Elevation is sheen.

Instead of a shadow scale, the interface uses the five paint sheens we specify on site. Flatter surfaces sit further back; glossier ones come forward and invite touch. Every component maps to one sheen, and each sheen has a fixed highlight overlay.

MattePage background, text, dividers. Nothing shines here.
EggshellCards and panels at rest. A whisper of light at the top-left corner.
SatinHover states, chips, secondary controls.
Semi-glossPrimary buttons and the signature drawdown. The main pressable things.
High glossReserved for hero photography of lacquered work. Never on UI.
Typography

A serif with a soft edge, a sans that stays out of the way.

Fraunces carries the voice: an old-style serif with a soft, slightly wonky optical range that echoes hand-cut millwork. Instrument Sans handles reading. JetBrains Mono is our spec-sheet voice for labels, sheens and measurements.

Display
Fraunces 300
72–124 / 0.92
opsz 144 · SOFT 40
Kitchens finished by hand
Heading 2
Fraunces 400
40 / 1.05
opsz 96
Sprayed cabinetry, brushed trim
Heading 3
Fraunces 400
26 / 1.15
opsz 48
Preparation is nine tenths of the finish
Body
Instrument Sans 400
17 / 1.55
Doors and drawer fronts are removed, numbered and sprayed off-site in a filtered booth. Frames and end panels are finished in place, then everything is reassembled and adjusted before we leave.
Small
Instrument Sans 400
14 / 1.5
Includes two coats of bonding primer and two coats of waterborne alkyd enamel. Colour-matched to any fan deck.
Label
JetBrains Mono 400
11 / .14em caps
Sheen · Semi-gloss · 25–35 GU @ 60°
Aa

Fraunces

Display and headings. Use weight 300 at large sizes, 400 below 40px. Italic for a single emphasised word, never a full line.

Aa

Instrument Sans

Body, buttons, forms. Weight 400 for reading, 500 for controls. Never above 20px; that's the serif's job.

Aa

JetBrains Mono

Eyebrows, labels, hex codes, sheen values, measurements. Always uppercase and tracked. Never for sentences.

Spacing & layout

An eight-point scale, cut generously.

Content sits in a 1180px container with 24px gutters. Sections take the largest step. Corners are almost square (2px): a crisp cut-in line, not a rounded pill.

s1 · 4pxHairline gaps
s2 · 8pxLabel to value
s3 · 16pxInside cards
s4 · 24pxCard padding, gutters
s5 · 40pxBetween blocks
s6 · 64pxBetween groups
s7 · 104pxSection rhythm
Components

The parts, finished.

Built from the tokens above. Every pressable thing is semi-gloss Bottle; everything at rest is matte or eggshell.

Buttons

Service cards

Kitchens · Cabinetry

Sprayed kitchen refinishing

Doors and drawers taken off-site and sprayed in a filtered booth; frames finished in place. A factory-smooth result on the cabinets you already have.

  • Semi-gloss
  • Alkyd enamel
  • 7–10 days
See kitchens
Trim · Millwork

Brushed trim and joinery

Skirting, architraves, wainscot, built-ins and doors, sanded back, filled, caulked and brushed with an enamel that levels to glass.

  • Satin
  • Hand-brushed
  • Per room
See millwork
Walls · Ceilings

Walls, ceilings, limewash

Skim-level preparation, then flat or eggshell finishes, limewash and specialist paints. Cut-in lines you could set a ruler against.

  • Matte
  • Limewash
  • 2–4 days
See interiors

Estimate block

Tell us about the room.

Send a few details and we'll come by to look, measure and talk finishes. Written estimates within three working days.

Testimonial · Specification table

“The kitchen looks like it came out of a workshop, not like it was painted in my house. I keep running my hand along the doors.”

Private client · Kitchen refinish
SurfaceOak cabinetry, previously varnished
PreparationDegrease, scuff-sand 220, two coats bonding primer
FinishWaterborne alkyd enamel, two coats sprayed
ColourBottle · custom match
SheenSemi-gloss · 30 GU @ 60°
Wordmark & lockups

Set, not drawn.

The wordmark is Fraunces at weight 300 with an italic ampersand: the same voice as the headings, so brand and page never disagree. The monogram is an ampersand on a drawdown chip.

Marlow & ReeveFine finishing · est. 2014
&
&
Voice & photography

Say what was done. Show it up close.

Copy names products, sheens and steps. Photographs are natural light, tight crops of edges, corners and reflections. Wide room shots are for context only and never the hero.

Write like this

  • Two coats of waterborne alkyd enamel, sprayed.
  • Doors removed, numbered and finished off-site.
  • Written estimate within three working days.
  • Cut-in lines are checked from two metres away in daylight.

Not like this

  • Transform your space with our premium services!
  • Unbeatable quality at affordable prices.
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  • We go above and beyond for every customer.